A few minutes after daylight on a weekday morning. Sockeye season on the Fraser River. BTW, all of these vehicles had to drive through a side channel of the river to get onto the island where they are.
(https://forum.finsandfur.net/proxy.php?request=http%3A%2F%2Fi152.photobucket.com%2Falbums%2Fs199%2Flokanagan%2Ffishing%2FIMG_7379_zps21a44aef.jpg&hash=03c0add174e71cd1ce5842194cb68d31ee0ab272) (http://s152.photobucket.com/user/lokanagan/media/fishing/IMG_7379_zps21a44aef.jpg.html)
Who says salmon fishing isn't popular? None of these people and that includes the photographer of this image.
Jerry